Located on the city's main avenue Laugavegur, ION City's deep local ties to its neighbouringcafés, bars, restaurants, and galleries make it the perfect portal from which to explore theurban side of this fascinating destination. Open only to foot traffic in the summer, the city's‘main street' is a bustling mix of international adventurers, locals, and eclectic shoppers. Further elevating this hotspot on the map, the North African-tinged restaurant Sumac ishelmed by the country's culinary Olympic team director Thrainn Freyr Vigfusson, where an86-seat restaurant and exclusive ‘speakeasy' Chef's table for 11 await the culinarily minded. Hallways usher guests to the 18 rooms by a fractured landscape of lighting and panelling on thewalls, creating an optical illusion of a narrowing corridor and again reinforcing the theme ofincorporating Icelandic nature into contemporary design.